Strangely enough just before the serious start to this year’s Christmas shopping season Kuerig, a company that markets both individual coffee pods and the machines made for brewing them, made the somewhat unusual decision to slash earnings by at least 50% while increasing the earnings (and subsequently the profits) of their competition,
If your reading some feel good Christmas cheer story into this, stop – because it’s not.
Keurig was just one of those companies who gave into what was both a misleading and disgusting campaign by Media Matters (a George Soros funded left wing hate group) that once again targeted those companies choosing to advertise on Conservative pundit Sean Hannity’s show.
Yes, once again, you see Media Matters tried this same nonsense a few months back (see an expertly written article about it here) when they went after Sean Hannity for reporting on the murder investigation of Seth Rich, an investigation that was very much of interest to many people at the time.
But Media Matters launched a bot attack aimed at Hannity’s advertisers, in an effort to mislead them into thinking tens of thousands if not hundreds of thousands of people wanted them to quit advertising on Hannity (in actuality it was probably more like 10 guys in the basement of Media Matters’ Headquarters).
The attack had its desired effect and advertisers began leaving the show.
That is until Conservative and Veteran groups (both of whom tend to like Sean Hannity) got wind of what was happening and said “Nope”. These groups began a campaign to undo the damage perpetuated by Media Matters.
One advertiser who was caught up in the whole think was Insurer USAA, a company that does a substantial amount of its business with both active duty and retired military personnel. After initially making the decision to pull their ads from Hannity, they were hit with a barrage of backlash on social media that caused them to reverse that decision and reverse it quickly.
One might assume that companies like Keurig (which reportedly has sales in excess of $1.2 billion) would employ Public Relations and Information Technology personnel smart enough to 1) Understand what bot accounts are and how they work 2) Do a little research on the social media accounts contacting you.
These steps probably would have saved Keurig a lot of trouble, but in their defense they were getting tweets from people like Angelo Carusone who spends all day everyday attempting to get advertisers to drop shows with Conservative values,
Why? Well because Carusone is paid to do so,and the guy appears more than willing to twist any truth or tell any lie to earn himself some George Soros cash.
No one with even the slightest bit of cognitive ability could possibly have watched Hannity’s interviews and come to the conclusion that he approved of any type of child endangerment and certainly not child molestation and suggesting otherwise is every bit as sleazy, disgusting and vile as the acts Carusone accuses Hannity of condoning,
Twitter supporters of Hannity took to the social media site tweeting their support and posting a myriad of videos demonstrating the various ways of destroying Keurig products.
The quick actions of conservatives to boycott Keurig has had a profound effect on the manufacturer, Sean Hannity himself has requested that his followers stop destroying the product and he has issued the following statement
“I accept the apology of the Keurig CEO,” Hannity said. “Frankly, I think they were victims of they group they knew nothing about. … I feel sorry that they were dragged into politics.”
Unfortunately that doesn’t settle it, just a quick check of Carusone’s Twitter feed shows the guy still glorying in his ability to bully advertisers into pulling their ads, and no doubt feeling not even the slightest bit of remorse about the fact that his efforts are based on nothing more than lies or that his lies adversely affect the bottom line (read jobs) of the companies he victimizes.
No the problem isn’t Keurig, the problem is Media Matters and people like Carusone, they must be monitored and challenged, every half truth, every lie, every tweet, every story must be addressed, disputed and disproven by concerned people throughout social media.
If defeating Media Matters was easy it would already be done. But just because something is hard doesn’t mean it isn’t worth doing. Let’s show Media Matters that they don’t matter – not even half as much as they think they do.