Chuck Norris was named the new spokesman for Glock on Monday, triggering renewed fire in the culture war over guns.
According to Glock, Norris will appear in its digital and social media campaigns and make public appearances for the company, starting at the National Rifle Association’s annual conference in Indianapolis later this month.
“Having [Norris] represent the Glock brand brings two iconic names together that are mutually committed to perfection and their fan base,” said the gunmaker’s vice president, Josh Dorsey. “We couldn’t be more excited about this partnership.”
Norris, a 79-year-old Air Force vet turned champion martial artist and actor, said he too was “excited” about the new role, which was formerly held by fellow actor and Marine legend R. Lee Ermey.
— Chuck Norris (@chucknorris) April 8, 2019
Norris has a long history of gun rights advocacy. He has starred in videos to support the Second Amendment and NRA initiatives including the “Trigger The Vote” campaign. In addition, he has spoken and written about his conservative and Christian views.
Norris has carried variety of iconic firearms on TV and film, including in his famous role as the title character in the “Walker Texas Ranger.”
One Facebook commenter accused Norris of defiling his Christian faith by promoting guns, setting off a lengthy debate about the the Bible’s position on killing.
Other critics feared that Norris would further drive up gun sales as the face of Glock.
“Glock Perfection” at killing people? There are too many guns in people’s hands already and who knows when one of these people will flip out and decides to start shooting people? Concentrate on the Martial Arts and leave the guns to Cordell Walker. pic.twitter.com/JGC7x88ESm
— ClearChannel (@channel_clear) April 9, 2019
Supporters of gun rights did little to alleviate such concerns, with many immediately declaring plans to buy a Glock in Norris’ honor.
More than anything, though, fans just wanted to make Chuck Norris jokes.
“Now Glock officially own a weapon of mass destruction,” quipped a Facebook user.
“Glock needed a permit to carry Chuck Norris!” said another.
Over on Twitter, there were more jokes.
Glock sleeps with a Chuck Norris under their pillow
— Regular Mike (@Nicyerox) April 8, 2019
Unlike the rest of us, Chuck doesn’t need a Glock. Remember, Chuck Norris doesn’t cheat death. He wins fair and square.
— Gun Guy (@gunguytv) April 9, 2019
Question: “What model GLOCK does Chuck Norris carry?”
Answer: “None, all GLOCKs carry a Chuck Norris”
Question: “What is Chuck Norris’s favorite caliber?”
— Concealment Express (@ConcealmentXPRS) April 9, 2019
You may have heard the legendary fact that “Chuck Norris doesn’t dodge bullets, they dodge him.” And now, America’s favorite tough guy is putting his familiarity with firearms to good use, teaming up with one of the most well-known names in the gun… https://t.co/wTxXopmNAr
— WND News (@worldnetdaily) April 8, 2019
Chuck Norris doesn’t fire a Glock. He grips the Glock and it fires itself in fear. Always pointed in a safe direction of course.
— Western MD Patriot (@jefflac02) April 8, 2019
With Chuck Norris now being the official spokesman for Glock, it’s safe to say the bullets aren’t fired by the Glock itself.
They’re being held captive by Mr. Norris and they’re fleeing for their lives.
— Cyanide & Shamrocks (@Stilettokisses) April 8, 2019