One of America’s most popular ice cream companies launched a new flavor Tuesday, which it hopes will help fight “Trump’s regressive agenda.”
“Today we launch Pecan Resist!” Ben and Jerry’s announced. “This flavor supports groups creating a more just and equitable nation for us all, and who are fighting President Trump’s regressive agenda.”
From Daily Caller:
Customers who purchase a pint of the new chocolate fudge and nut flavored dairy product for $6.99 will benefit four organizations that the company commends for “working on the front lines of the peaceful resistance,” including the Women’s March, led by Palestinian activist and accused anti-Semite Linda Sarsour.
Other organizations include Color of Change, climate change activist group Honor the Earth, and a pro-immigration activist media group called Neta based on the Texas-Mexico border.
“We can peacefully resist the Trump administration’s regressive and discriminatory policies and build a future that values inclusivity, equality, and justice for people of color, women, the LGBTQ community, refugees, and immigrants,” reads Ben & Jerry’s product description.
The actual packaging of the ice cream reads, “Welcome to the resistance. Together, Pecan Resist!” according to a report by USA Today, as well as “We celebrate the diversity of our glorious nation & raise our spoons in solidarity for all Americans. Take a stand & join those on the front lines.”