Do Political Ads on TV Actually Make a Difference in the Election? The Answer Might Surprise You…
Despite analysis supporting a varied media mix for political advertising, a recent study has determined that of the $9 billion spent on ads for the 2018 midterms, only the portion invested in traditional TV ads had a significant effect. From Daily Caller: Political media buyers have long been challenged to abandon the age-old “TV first” […] More
