Domino’s Pizza Shows Businesses You Can Reject Cancel Culture And Still Win!

Way back in dark ages known as 2012, Kayleigh McEnany complimented Domino’s Pizza and they responded with gleeful thanks:

@kayleighmcenany That's one heck of a compliment! Thanks for the love! #WEAPPRECIATEIT!
— Domino's Pizza (@dominos) November 9, 2012

Fast forward to yesterday. For some strange reason Rick Wilson (probably doing anti-Trump research, or maybe he was drunk, or both) decided to retweet the above 2012 response from Dominos and accuse them of ruining their brand:

You just killed your brand. #ETTD https://t.co/NdGee87xvH
— Rick Wilson (@TheRickWilson) June 16, 2020

Dominos responded diplomatically, but made a subtle point about just how bizarre the tweet was from Wilson:

Welp. It's unfortunate that thanking a customer for a compliment back in 2012 would be viewed as political. Guess that's 2020 for ya.
— Domino's Pizza (@dominos) June 16, 2020

Nice!

More than a few people were quick to tweet their praise of Domino’s response:

DOMINOS GIVE YOUR SOCIAL MEDIA DIRECTOR A RAISE!

Incredible.
— Kyle Kashuv (@KyleKashuv) June 16, 2020

FATALITY.
— Ian Miles Cheong (@stillgray) June 16, 2020

I don’t really care for your pizza, but will happily order Domino’s next time for this response!
— LibertyNow🇺🇸 (@LibertyNow11) June 16, 2020

Excellent! We haven’t had dominoes in a long time but we will be ordering this week. Thanks for standing up to the bullies!!
— Sam (@4_maimas) June 16, 2020

Via TRS