It’s hard to say if Planned Parenthood of New York City should be praised for finally being honest about its purpose, or condemned for the vulgarity of an audacious new marketing campaign.
Either way, should you have an aversion to the “F” word, this ad spot is NOT for you!
The ad campaign, titled “Protect Our Freedom to F*ck,” comes from BBH New York.
It plays off the struggles of metropolitan living to encourage donations to help Planned Parenthood of New York City “protect our right to safely f*ck whoever the f*ck we want,” Creativity reported.
“F*ck New Yorkers who love to complain,” the spot opens. “F*ck anyone who’s about to get f*cked by the L train. F*ck manspreaders. F*ck subletters. F*ck anyone who can afford their rent.
“F*ck whoever has a washer/dryer in their f*cking apartment. F*ck your loud as f*uck upstair neighbor. F*uck your hot as f*ck bartender.”
And on and on it goes.
The message is directed at millennials amid survey results that say New Yorkers have more sex than other Americans, with the take away being to have safe sex.
…while conveniently ignoring the moral implosion of American society.