Are ‘Sugar Babies’ The New Face Of Feminism?

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At one time feminists would have turned their noses up at the idea of women using their sexuality for financial gain, but it seems new feminists have a different idea about just what is “degrading to women.” New feminists are embracing the “sugar baby” life style, saying having a “sugar daddy” can actually be empowering. That’s as long as you the money and connections your sugar daddy provides to jump start your business.

PJ Media comments on this new trend:

They’ve freed the nipple, popularized hats that represent vaginas, normalized hookup culture, and tried to convince us that gender is a social construct. So what’s next for feminists? Becoming a sugar baby of course! According to, “sugaring” is an excellent option for the modern female entrepreneur. In an article called “Why Have I Been Dating for Free When I Could’ve Had a Sugar Daddy?” Aimée Lutkin admits that “it’s hard not to be sucked into the allure of this idea.” Well yeah, if you’ve bought all the other lies feminism sold you.

Sure, it seems like accepting large sums of money from a man in exchange for the privilege of dating (and sometimes sleeping with) you makes you no better than a prostitute. And it looks an awful lot like a sugar baby is just entertaining the “toxic” male fantasy of owning a woman and making her do whatever he wants. But it’s actually super feminist. Really, I swear! There’s even a conference and everything so you know it’s a legitimate business enterprise. It’s called Sugar Baby Summit (I’m serious).

Since all men are “toxic” pigs, and a woman’s job is to pursue a career at the expense of romance, and having sex is something akin to grabbing a drink, why not ask your date to pay for the luxury of dating you? “Only a week before attending the summit,” Lutkin writes, “I was ranting to a friend about how many men message me on regular apps asking for what amounts to, in my mind, free sex work.” Her conclusion: “Sugar Daddies are at least recognizing that what they’re asking for has value. Women’s time has value.”

According to Lutkin, lots of sugar babies are “entrepreneurs” who are using the money and connections of their sugar daddies to start a business. A woman Lutkin spoke to at the conference named Shannon Roy-Wyatt, for example, said that her sugar daddy put her through cosmetology school and helped her start her own salon. So, you know, it’s totally fine to prostitute yourself if you’re trying to start your own business. I mean, it’s tough out there for a woman — all those men starting hair salons — it’s hard to break into the business. A girl’s gotta do what a girl’s gotta do, am I right?

What do you think about this “new face of feminism? Tell us in the comments below?

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